- Experience with Google s Keyword Tool and function of HTML and CSS -Proven success in link building and viral strategies -Deploy an effective local and long-tail search strategy mobile strategy and how it relates to SEO blogging, press releases, social media SEO -Experience in building inbound organic search traffic and improving SERPs and creating reports showing web analytic data and site evaluations -Working knowledge of current, past, and projected trends in the SEO industry & Familiarity