1.Sales Planning: Organize the team resources to effectively meet sales targets and provide support for channel management activities 2. Supply Chain Management: predict customer demand and meet requirements within optimum time period 3. Dealer/Customer Management: manage relationships with dealers, implement cost effective revenue models and meet demand targets 4. Business Developement: Implement customer centric activities such as marketing and promotional initiatives that are aimed at increasing the business proposition for CEAT in the region Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications Monitor customer preferences to determine focus of sales efforts 5. Sales Collection: Collection of sales receivables as per target and effective follow up on dues 6. Market Share: to gain market shares in the respective zone as per companies objectives.