Manage & develop sales team, inculcate team spirit within sales force to ensure smooth operations within cross functional areas & external suppliers, retailers/distributors/strategic partners for enhanced market share. Planning, designing & implementation of local marketing activities and control budget In-charge of local advertisement, publicity & sales promotion Identification of focus markets Achieving desired productivity of sales officers Allocate & manage all Collaterals requirement for the region for the month Meet all business requirements before deadline by effective vendor management Competitive Study and Reporting, Gaps, Issues, Challenges & opportunities, Solutions and Execution. Responsible for Managing Activation plan and improving channel off-take Consumer & Trade Activation through Channel specific promotional activities & schemes Implementation of detail training program for all dealers/ fabricators for Everest Durasteel Products.