a) Responsible for achieving sales target, NSR & collection wrt Business Plan in the respective Area b) Key account management Automobiles, Contractors, Two Wheelers, engineers and Govt. c) Business Development. d) Dealers, CFA & Godown identification, development & management e) Responsible for Primary/secondary sales f) Product Training and Education to Architects and Consulting Engineers g) Brand management & Team Building & Customer complaint handling h) Pricing Strategy Management i) Market Intelligence, Network Expansion & Inventory Control j) Team handling experience and good management skills. k) Identification of potential opportunities so that sale could be derived and hence registered strong brand presence in the market. l) New business development from existing and new customers. Establishing strategic alliances / tie-ups with financially strong and reliable channel partners keeping terms clearly defined, resulting in deeper market penetration.