Drive sales in the coverage area as per a predefined journey plan - Plan/Carryout/support local marketing activities to agreed budgets and time scales and integrate personal sales efforts with other organized marketing activities e.g. product launches and promotion Stakeholder Management - Manage key operational relationships with external & internal stakeholders across the Route to Market - Execution of Trade Marketing interventions, POC wise trade marketing execution as per the defined brand guidelines Budget Management - Manage spends tightly to ensure that the budget allotted does not exceeded and adherence to financial discipline/DAG/Discount slabs MIS & Reporting - Ensure adherence to monthly journey plans and timely reporting on MAST (sales tracking tool) - Record, Analyze, report and administer according to systems requirements. Monitor and report market and competitor activities