- Evaluating client s business situations and implementing appropriate analytic approach. - Maximizing account profitability by managing client expectations and providing superior service within approved scope of work. - Working on Campaign Optimization, Keywords Analysis, Keyword Research, Reporting and Analysis, hence, contributing to net profit and business improvement of clients. - Recommending strategies and suggestions on improving clients campaign performance - Identifying new opportunities to drive revenue & profitability. - Conducting keyword research, adding new and eliminating underperforming keywords. - Executing search marketing tactics, including: keyword research, ad copy creation, campaign performance tracking & reporting, A/B testing, analysis. - Recommending optimal landing page layouts for all campaigns to ensure conversion. - Digital marketing or Adwords experience would be an added advantage. - Google Adwords experience is desirable but not mandatory.